By writing great online product reviews, one can easily sell, buy, or make money online. Customer’s way of shopping has changed in the past couple of years. Customers need extra motivation and much more caution before making any final purchasing decisions. As per the reports of BrightLocal, more than 92% of customers read online reviews before finalizing a product, and more than 43% of customers purchase after reading two or three product reviews.
Customers need a product review platform where they can check the reviews about products or also get to know whether the brand is authentic or not. Product review websites are specific and detailed and as a brand owner you can suggest your products to some review platforms other than Yelp, Google, and Facebook. These product review websites will increase your sales and get more conversions along with increasing brand reputation. In this blog, you will get to know about some of the best product review platforms.
Why Do Product Reviews Matter?
A form of user-generated content is popularly known as Product Reviews as it provides credibility, social proof, and trust for your brand and products. Product reviews also help you increase your SEO ranking, lower your bounce rate, and improve website traffic. More than 87% of customers read online reviews for local businesses in 2020 as per the reports of BrightLocal and more than 80% trust online customer reviews as much as personal recommendations.
The buying decisions of prospective customers are also influenced by product reviews as they can compare different choices, learn from other users’ experiences, and get answers to their questions.
Top Product Review Platforms In 2023
Below are some amazing product review platforms where customers can read reviews and companies list their products.
Trustpilot is one of the most renowned customer review platform that develops transparency and trust between businesses and customers. Gathering customer feedback and understanding customers, helps in building a reputation. It can improve service, increase conversion, and drive traffic. To leverage product reviews, there are four different ways. The platform provides customers with the information they are looking for which converts them into customers from website visitors so it will eventually increase sales. The platform also boosts SEO and rankings of the website.
2. Amazon Product Reviews
Amazon was introduced to the world in the year 1995 and since then it has been the largest e-commerce and also allows product reviews. You can check the number of reviews and photos posted by customers to evaluate the quality of the products. Amazon is continuously working to make the reviews genuine and credible but customers need to look at the pros and cons also. Apart from a textual review, products are typically assessed with a five-star rating scale.
Next on the list of most popular product review sites is TrustRadius. For evaluations of enterprise technologies that serve both suppliers and buyers. The incredibly simple and intuitive interface of all business software makes writing reviews a breeze. TrustRadius is a business technology review site and marketing data analysis platform. This helps strengthen customer relationships and introduce new products.
4. Best Products
Best Products is a review platform that reviews products from various categories such as fashion, beauty, technology, and more. They research, compare, and test products based on market data and customer reviews. Best Products also has a YouTube channel that posts reviews of its products. They offer the best recommendations and unbiased reviews for each category.
Capterra is another review site in the list of product review platforms. Capterra acts as an intermediary between buyers and sellers as a free online marketplace in the software industry. With user reviews and research, it helps customers with selecting software. Capterra is a platform that makes sure that customer reviews are fair. Users have to make an account using their LinkedIn profile to provide a review on Capterra. Capterra helps you extend your reach if you own a software business.
Why Do You Require To Showcase Product Reviews?
There are various reasons why you are required to display product reviews.
1. To Display The Benefits Of Your Products
Without promoting them yourself, customer reviews can display your products. It simply means the customers are your brand ambassadors and will do promotions for you. With your e-commerce brand, your customers will be the ones that highlight the features and share their experiences. For your platforms, you can turn these product reviews into digital content.
2. To Simplify The Buying Process
As per the reports, more than 90% of customers say that online reviews influence their buying decisions. You can impact the buying decision of a prospective customer it just proves by showcasing customer reviews.
3. To Improve Customer Acquisition
Once customers provide positive product reviews you acquire new customers. You have to display your customer reviews if you want to see what others say about your website and this will improve your customer acquisition. Keep growing your business by taking advantage of online product reviews.
You can easily gather product reviews from your customers by using the perfect tools and platforms. These aforementioned platforms are some of the best when it comes to providing product reviews. In an unbiased and preferable way, you can easily share, manage, and submit detailed product reviews of your business. Sometimes picking the best product review website can be a daunting task as some product review websites have bad or fake reviews.
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